UnityPoint Health Digital Specialist in West Des Moines, Iowa

The Digital Specialist supports the delivery of exceptional digital experiences to UnityPoint Health audiences. The Digital Specialist will focus on the ongoing management and maintenance of UnityPoint Health’s digital platforms. Working closely with the Senior Digital Specialist, the Digital Specialist will create and maintain webpages, assist with SEO efforts and landing page development, and support the UnityPoint Health intranet. The Digital Specialist will serve business units by responding to requests related to UnityPoint Health digital properties. The Digital Specialist will work closely with IT teams to ensure the ongoing health and maintenance of UnityPoint Health digital properties.

Digital Specialist

  • Implement structural improvements and new pages on websites in alignment with SEO best practices and strategic priorities in partnership with the Senior Digital Specialist

  • Respond to digital requests from business units, collaborating with partners to implement updates to content and databases, during and outside of business hours

  • Provide training to partners on CMS, events management system, location/provider database, and SharePoint

  • Execute link acquisition tactics in collaboration with the Senior Digital Specialist.

  • Provide training to partners on CMS, events management system, location/provider database, and SharePoint.

  • Provide project status reports on a regular basis for assigned active projects.

  • Provide input for system infrastructure hardware and software recommendations to maintain optimal system performance, maintainability, and security.

  • Provide on-call responsibilities as directed.

  • Perform other duties as assigned


  • Bachelor's degree in Marketing, Digital Marketing, or related field.

  • Certification in Google Analytics preferred.


  • 3-5 years of digital marketing experience

  • Experience in healthcare marketing preferred.


  • Familiarity with SEO core elements.

  • Understanding of basic HTML, CSS and code structure.

  • Experience using DreamWeaver.

  • Ability to understand marketing strategy and apply it to digital project requests.

  • Ability to manage multiple projects and deadlines.

  • Extensive computer skills with an emphasis on MS Excel

  • Be a critical thinker with the ability to understand and evaluate all relevant data and troubleshoot when necessary

  • Must have strong project management skills

  • Ability to work as a team member, creating and maintaining effective working relationships.

Requisition ID: 2018-53220

Street: 1776 West Lakes Parkway

Name: 9010 Administration

Name: Creative Services

FTE (Numeric Only; Ex. 0.01): 1.0

FLSA Status: Non-Exempt

Scheduled Hours/Shift: Days; Monday - Friday

External Company URL: http://www.unitypoint.org